BLINK PRINT
A bold approach, created differently.
BLINK PRINT
A bold approach, created differently.
Industry
Print
Location
UK
Year
2022—Present
Deliverables
Marketing Strategy
Social Engagement
Email Marketing
Media Relations
For 20 years, blink has been partnering with brands, retailers and agencies to create iconic print solutions.
tyde were tasked with implementing a comprehensive approach to all aspects of its marketing across digital, social, email and (of course) print. The strategic goal was to create a forward-thinking and innovative platform that introduced a fresh approach to engaging a wider audience.
Short lead times can mean shopper marketing playbooks are a bit cookie cutter—a bit ‘yawn’. Our approach saw blink call on shopper marketers to ditch the easy and predictable. Simply meeting expectations wasn’t enough—we wanted to shift them entirely.
We developed a messaging strategy that singled out why challenging the ‘norm’ matters, based around the tagline ‘created differently’. Capturing the essence of the brand, marketing activity also demonstrated the meticulous care invested in every project created by blink.
