GETMYFIRSTJOB
Clarity for the journey ahead.
GETMYFIRSTJOB
Clarity for the journey ahead.
Industry
Apprenticeships
Location
UK
Year
2015
Deliverables
Brand Voice
Copy Guidelines
Website Copywriting
App Content
GetMyFirstJob is a unique web-based platform that allows young people to be quickly and efficiently matched to apprenticeship vacancies by approved training providers.
The team approached us because they were struggling to articulate their proposition. Working through a series of exercises with their appointed agency, and the client directly, we helped to develop the master brand voice and arm its team with fitting messaging platforms to introduce clarity and consistency across all written communication.
Following the initial brand voice work, we worked with GFMJ’s digital marketing team on the development of content for its website relaunch, plus additional copy projects.
Through the process, we also armed GMFJ with tangible tone of voice guidelines, giving internal teams the tools needed to successfully talk about the brand on a day-to-day basis.
